American actor Ethan Hawke has been unveiled as the latest global brand ambassador for Italian menswear brand Canali, starring in its autumn 2026 campaign, shot by photographer Gregory Harris.

Hawke commented 'I've always believed that who we become is shaped by what we practise every day. Confidence grows through curiosity, preparation and experience. What I recognised in Canali is that same quiet commitment - the patience, care and dedication to doing things well, day after day. It’s an aspirational philosophy that resonates deeply with me'.